| Student Project |
Create an advertising campaign for a real or fictional company that will be carried across various forms of media
PetRescue is a not-for-profit organisation that finds new homes for abandoned and unwanted pets. They are the largest online searchable directory in Australia and make it easy for pet seekers to find their new pet from shelters and rescue groups, saving over 4,000 lives every month.
Shift away from sad, “heart wrenching” advertising to a more light-hearted feel by creating a type of “personal ad” for pets. There are thousands of pets available for adoption on the PetRescue site; if someone is looking for a low-maintenance pet that just likes to curl up on their lap and sleep or they’re looking for a running buddy, they’ll be able to find their perfect match online.
Bus stop ad
Direct mail flyer
*The PetRescue logo has been used with permission from the company director.